IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE
This is a book I bought a few weeks ago by Paul Arden for 5 pounds. Paul Arden is of course the Advertising God and former creative director of Saatchi and Saatchi.
Although this sounds like a self help book, I can assure you that I have no idea if its anything like a self help book seeing as I am yet to read one. What I can say though, is that the ideas within it have been very helpful to me. Obvious as many of the ideas may seem, reading them in a book by someone like Arden, and with the way he explains each point really put things into perspective.
Heres a few of my favourite pages:
Its a Short book, with lots in it. I’d recommend it to anyone, not just designers.
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