Joshua Stocker


Books
January 7, 2010, 8:38 pm
Filed under: Inspiring Artists | Tags: , ,

IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE

This is a book I bought a few weeks ago by Paul Arden for 5 pounds. Paul Arden is of course the Advertising God and former creative director of Saatchi and Saatchi.

Although this sounds like a self help book, I can assure you that I have no idea if its anything like a self help book seeing as I am yet to read one. What I can say though, is that the ideas within it have been very helpful to me. Obvious as many of the ideas may seem, reading them in a book by someone like Arden, and with the way he explains each point really put things into perspective.

Heres a few of my favourite pages:

Its a Short book, with lots in it. I’d recommend it to anyone, not just designers.

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1 Comment so far
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I have this. It’s a good’un!

Comment by Simon




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